Chennai driver drives the digital 2.0 way!
I recently came across a neat site, www.tuk-tastic.com created for an auto rickshaw driver called Samson in Chennai, India. An auto rickshaw is a three wheeled vehicle open on two sides and is called by different names like, tuk-tuk, scooty, auto etc. depending on which part of India you are in.

Samson, the auto driver's website
So Samson made or asked someone to make a site for him. The site has his picture, a short and sweet intro about his work and pages on where to shop, eat, sightsee and drink in Chennai. Samson does an excellent job of selling himself as a safe driver and one who will take you wherever your heart desires. If you are new to the city he basically provides you with info about where to go and is also the vehicle to getting you there. Knowing that he can take only up to three passengers, he has a plan for larger groups of passengers and helps his other auto driver friends get business by getting them on board too. There are passenger testimonials, a photo gallery and he’s even thought of advertising on his auto using Sticker art. www.tuktastic.com is an inspiring website for anyone to see how you can fashion a website around any skill set you have.
Digital Entrepreneurs 2.0 was a seminar I attended recently at Fordham University in New York City. The panel consisted of successful folks like Jonah Peretti, Steve Gordan and Adam Rich. They spoke of branding, online tools, networking and social media. Many questions were asked and pens were scribbling notes furiously. I think Samson would have done a great job on that panel. He represents what can be done when we put common sense together with resourcefulness, asking people for help, selling whatever skills you have with passion and drive using digital online resources.
I’ve always stood by the concept of learning from your taxi driver or auto driver in this case. I’ve had a minor revelation thanks to Samson’s site and in the next few weeks www.thetaxitakes.com and www.vandanasood.com will be going through a re haul. If you need a good safe ride anywhere in Chennai and its surrounding areas Samson says on tuktastic.com,
“I can also be contacted by phone or text message on +919 840 842724 at any time. If you would like to arrange a time for me to meet you before you travel to Chennai then why not send me a text? I check my email every week so if you would like to email me at samson@tuktastic.com then please feel free.”
In the same vein get in touch with me on any feedback you might have on ways to improve this site. Things you feel work, other sections which don’t, anything! Just post right here or email me. Thanks in advance:)




































September 17th, 2009 at 1:08 am
They follow the same practice of segregating the women in Japan too, but only during peak hours when the trains are jam packed. There is also a big problem with women being fondled in the trains that are so crowded that the conductors on the platforms actually shove people into them. I guess there is a sense of anonymity in these trains that are so full. Even in one of the most “civilized” countries in the world this problem exists.
Your take on the story seems a bit hyperbolic. I don’t know who the author is (he is listed as Hari Kumar, but who knows what his real name is - the actor Kal Penn comes to mind - real name Kalpen Suresh Modi), but Mr. Kumar has written several other stories from India so I would assume that he is a regular correspondent for the Times. As to why they put it on the cover, I might guess that it was because of the photo. If you look at the other stories on the front page, none of them have the compelling visual that the train picture offers. A gifted photographer like yourself should recognize this appeal.
I really enjoy your blog entries and found the tone of this one to be a bit knee jerk. I could say more, but perhaps this is a blog entry that would have benefited from a day of reflection.
September 17th, 2009 at 4:25 am
I am sorry for making my comments on your previous post. I think I might be a bit sensitive to a perception of US bias when there is so much current internal distortion of US domestic political discourse that troubles me so greatly.
Please don’t make the assumption that I dismiss your observations so cavalierly.
September 18th, 2009 at 12:13 pm
Don, you have a valid point and criticism. Tying US policy into the story is a little way out of a connection but then again I do believe that the US foreign policies come up with great causes like the weapons of Mass destruction etc. to carry out their own vested interests.
Yes women all over the World face harassment, Indian women more so because of the history of social traditions I mentioned. The author, Hari Kumar has done a good job of stating the facts but with little background into the larger issues surrounding the status of women in India. And that’s something which should not be overlooked in a story of this nature I feel.
Yes the images in the NYT’s story are great and thanks I’m taking your comment as a compliment about my own amateur photography.
September 19th, 2009 at 9:54 am
I guess you Gen X and younger Indian women have not travelled in buses much in Delhi - back in our days (the late 60’s)we used to call them “massage machines”- when you are packed in like sardines - you never know who is going to touch who where - most inappropriately. And if a girl complained, instead of helping, the other passaengers laughed at you or smirked. Not much has changed in 40 years - ask your mom about her bus rides in her school/college days - I’m sure she will have a few good stories!
September 25th, 2009 at 2:03 pm
I have traveled in Delhi buses though I’ll admit not many times and yes I think all women in Delhi know to some extent of what you talk of.
I’ll have to ask my mother about her take on all this soon!